NNT Consulting helps European brands and importers understand their Vietnam supply base. We combine live trade data with direct market research to answer the questions that matter before you commit to a supplier relationship.
“Six years researching the Vietnam supply chain. I know who is actually making the product.”
Duong NguyenFounder · Vietnamese-born · Frankfurt-based
Most European brands sourcing from Vietnam are working with incomplete information. Supplier names on freight records tell you little. Trade fair presentations tell you less. By the time you have committed to a relationship, the gaps start to show.
NNT Consulting was set up to fix that. The firm is led by Duong Nguyen, who holds a Masters in International Economics and has spent six years researching the Vietnam supply chain for European and North American brands. The work draws on live trade database records and direct market access.
In Vietnam, the exporter on a shipping record is usually a trading company, not the factory itself. That layer obscures information buyers need. We trace past it to give clients an accurate picture of who is producing their goods.
“I read the shipment data. I speak the language. I know both sides of the corridor.”
When you ask about a Vietnamese supplier, we start with the trade records: what they have exported, to whom, and how consistently. Then we fill in the gaps through direct market research. You get a factual picture, not a supplier's presentation.
Each service is built around a specific sourcing question. Tell us what you need to know and we will point you to the right one.
Research reports on specific Vietnam sourcing topics. Built from live shipment database records, verified against direct market knowledge.
Get a report →Trade fairs give early visibility into supplier movements before the data catches up. We attend key sourcing events and publish a briefing shortly after: which suppliers are gaining traction with European buyers, what has shifted, and what is worth following up.
Get notified →You brief us on what you need to know. We research the supplier landscape for your specific category or question. That might mean finding suppliers for a new product line, mapping what competitors are importing, or checking whether a viable supply base exists before committing resources.
Send us a brief →Tell us the product, the market, any certifications required, and what you are trying to decide. The clearer the question, the more useful the answer.
We pull live shipment and customs records from trade databases. Real export data showing who is shipping what, and to which markets.
Shipment records usually show a trading company, not the factory. We conduct research in Vietnamese and use direct market knowledge to identify who is actually producing the goods.
A structured report you can share internally, present to stakeholders, or hand to your sourcing partner to act on.
We work with European brands and sourcing firms that are importing from Vietnam or building a supply base there.
European brands in consumer goods, sustainable lifestyle, personal care, activewear, or home products. You import from Vietnam regularly but do not have a dedicated Vietnam sourcing person. We become that resource.
European sourcing firms that need Vietnam depth for a specific client but do not have it in-house. We work as your specialist subcontractor, delivering research under your brief on your timeline.
Trading companies that source from Vietnam and supply European retailers. You already know the market but need sharper intelligence on specific suppliers, new categories, or shifts in the supply landscape that affect what you can offer.
Private label and direct-to-consumer brands building their Vietnam supply base. One-off supplier research to find and verify your first Vietnamese manufacturers before committing to samples.
Not sure if we’re a fit? A simple test: do you buy direct from a Vietnamese factory, or through a large distributor? If you source direct, we can help. If a big retailer sits between your brand and the factory, we are probably not the right fit.
Germany imported $16.3 billion worth of goods from Vietnam in 2024, up 24% on the previous year. Supply chains are moving away from single-country sourcing, the EU-Vietnam Free Trade Agreement is reducing tariff barriers, and Vietnam has developed into a credible manufacturing base across consumer goods, textiles, food, and industrial products.
The hold-up for most European buyers is not budget or logistics. It is information: which suppliers are actually reliable, what prices are realistic, and how to get past the trading company layer to the factory itself. That is what we work on.
Tell us what you are working on. We respond within 48 hours to arrange a short introductory call.
Tell us what you need